Raymond Frost , Alexa K. Fox , Judy Strauss
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Posted on 15-12-2022 01:39 AM
Awad, elias m. (2004). Electronic commerce: from vision to fulfillment (2nd ed. ). Boston: pearson/prentice hall. Strauss, judy, el-ansary, adel, and frost, raymond (2005). E-
marketing
. Upper saddle river, nj: pearson/prentice hall. Zhao, jensen j.
(2003).
web
design
and development for e-
business
. Upper saddle river, nj: prentice hall. Zhao, jensen j.
, whitesel, joel a. , alexander, melody w. , et al. (2004). The quality of fortune 500 b2c e-commerce web
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What are the Types of E-Marketing?
And last but not least, we’ve got
digital marketing
. Digital
marketing
is perhaps the most all-encompassing term of the three. It includes both internet marketing and emarketing. It’s also going to include almost any
type
of marketing that has anything to do with a digital interface—everything is lumped together under this one umbrella.
Examples of tactics and focal points exclusive to digital marketing include:
databases that contain market
research
or
audience
information
tv commercials
some aspects of digital marketing are extremely modern and forward-thinking, like push notifications. Others, like electronic billboards or even tv commercials, may be becoming outdated, with
high
costs and lower payoff than other
types
of internet marketing.
Despite the fact that internet marketing is relatively new in the field of advertising , this approach has been widely accepted as the best method to reach consumers, who are spending more and more of their time online. “internet marketing”, “ digital marketing”, “emarketing” or “online marketing” as it is also called, is a complex approach consisting of several types or marketing activities, which use different platforms to establish the connection with online consumers and transmit the message. In this course, each of these types of internet marketing approaches is analyzed in terms of how it can help you, when it comes to the overall internet marketing strategy .
2. Social Media Marketing
E-marketing means electronic marketing. Online marketing, internet marketing, and web marketing are other words for e-marketing. E-marketing involves using the internet to promote products and services. Some e-marketing types include email marketing, social media marketing , video marketing, among others. Email remains one of the most worthwhile online marketing strategies today influencer marketing is a form of social media marketing. The purpose of video marketing is to increase engagement using social activity around a specific video. Sem provides a quick way to reach customers that are searching for specific products. E-marketing aligns with the way consumers make purchasing decisions. The word e-marketing is more known as online marketing, internet marketing, or web marketing.
E-marketing (electronic marketing), also known as internet marketing , web marketing, digital marketing, or online marketing, is marketing done through the internet on online channels. E-marketing is the process of marketing a product or service offering using the internet to reach the target audience on smartphones, devices, social media etc. E-marketing not only includes marketing on the internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers. Like many other media channels, e-marketing is also a part of integrated marketing communications (imc), which helps a brand grow across different channels.
If the idea of using email marketing to help sell products and attract customers sounds enticing to you, getting a marketing degree could be the perfect educational path for you. An online marketing degree from wgu will help you understand how all the various marketing avenues—such as email, website , social media, direct mail, etc. — work together as part of a larger strategy to generate customers. learn more about our marketing degree program and get started today.
Social media marketing taps into the connections and information people have across social media. An estimated 3. 6 billion people worldwide have at least one social media page , making this a reliable platform to reach potential customers. Social media marketing involves building a strong page with an engaged following where you can speak directly with existing and prospective customers. You can also use ppc on social media to create ads that appear to people in your target demographic.
4. Search Engine Marketing
Internet marketing uses several techniques and strategies to drive online traffic , leads, and sales. Online marketing involves using these major strategies: 1. search engine optimization ( seo ) search engine optimization (seo) is the process of optimizing your website to rank higher in search results . This strategy helps you appear in more relevant search results, so you can drive more qualified traffic to your site . Much of seo involves increasing your rank in search by using techniques to: research and incorporate search terms ( keywords ) that your target audience uses into your content generate high-quality content that provides your audience with relevant answers to the questions they make.
websites offer a flexible option to meet any marketing need. However, with so many other websites, you need a strategy for getting yours noticed and used. For more information, see our guide on search engine optimisation.
Online marketing is the practice of leveraging web-based channels to spread a message about a company ’s brand , products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization (seo) , google adwords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping and socializing online. Widespread adoption of the internet for business and personal use has generated new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage and convert virtual visitors to customers.
Online marketing is a relentless race for more eyeballs, clicks, likes, and shares. Due to the revenues from advertising, websites offer much for free and hence, online marketing reduces the costs for users . On the other hand, sometimes, online marketing becomes so intrusive and invasive that alarms consumer rights advocates. Website owners need to optimize their websites for better search engine placement and seo or search engine optimization is used to achieve this. The success of online marketing is also determined not only by the eyeballs and views but also by how many clicks have been converted into online sales .
1. Provides a Global Reach
Some salient features of e-marketing are, e-marketing provides firms the opportunity for global marketing. It is less expensive compared to other traditional means of marketing. It enables buying and selling of products from anywhere making the whole process of marketing easier. It allows the marketer to reach its targeted customers in a broad range of ways . Buyers are flooded with choices of products, services, and their sellers. It provides a vast array of information to both the buyer and seller. It is interactive in nature, both in terms of eliciting a response or providing an instant response. This is a unique quality in today’s competitive market.
It can have a global reach . start up costs can be very low. You can easily engage with your targeted market segment. It is easy to monitor and control: you can get instant feedback on roi. Speed: information can almost be instantaneous.